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Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the understanding used in its planning; the designer must care. In contemporary advertising the perfect integration of design elements often demands unorthodox typography. It may require the use of compact spacing, minus leading, unusual sizes and weights
whatever is needed to improve appearance and impact. Its appeal comes from the understanding used in its planning; the designer must care. In contemporary advertising fect integration of
whatever is needed to improve appearance and impact. Statig specific principles or guides on the subject of typography is difficult because the principle applying to typography is the result of nothing more than an attitude. Its appeal comes from the understanding used in its planning; the designer must care. In contemporary advertising the perfect integration of design elements often demands unortho Dox typography.
It may require the use of compact spacing, minus leading, unusual sizes and weights; whatever is needed to improve appearance and impact. Statig specific principles or guides on the subject of typography is difficult because the principle applying to typography is the result of nothing more than an attitude. Its appeal comes from the understanding used in its planning; the designer must care. In contemporary advertising the perfect integration of design elements often demands unorthodox typography.